AI is forcing professionals to rethink how they deliver value – Hubtel CEO
The Chief Executive Officer of Hubtel, Alex Bram, has urged lawyers, doctors and accountants to rethink how they deliver their services as artificial intelligence (AI) increasingly makes specialised knowledge accessible to the public. He believes the growing adoption of AI will challenge professionals whose services have traditionally depended on their possession of specialised information,…
Alex Bram, the Chief Executive Officer of Hubtel, has emphasized that professionals such as lawyers, doctors, and accountants must rethink their approaches to delivering services as artificial intelligence (AI) becomes more accessible to the public. AI systems are now able to provide information, prepare documents, and perform tasks that were once handled by trained professionals.
This development signifies that simply possessing specialized knowledge is no longer sufficient to remain competitive in the job market. Mr. Bram believes that professionals must begin to view AI as an opportunity to innovate and redefine their business models rather than simply a threat to their livelihoods.
He uses the legal profession as an illustration, stating that clients can employ AI tools to draft basic agreements and gain access to legal information, reducing their reliance on lawyers for every aspect of the process. While this does not mean that lawyers are becoming obsolete, it does alter the nature of the services clients expect them to provide.
Lawyers, according to Bram, can focus more on reviewing and refining documents prepared by clients, ensuring agreements meet the necessary standards, and providing expert representation when required. This shift in focus allows lawyers to maintain their value by offering specialized services that AI cannot easily replicate.
The same principle applies to other professionals, Bram notes, including accountants and other information-processing specialists. With AI capable of handling routine data processing tasks, these professionals must adapt their strategies to remain relevant in the evolving job landscape. The broader implications of AI on Ghana’s economy and the future of work will be discussed at the second episode of the Digital Economy Forum, titled "AI and the Ghana Economy: Opportunity or Disruption?".
This forum, co-hosted by Hubtel, will feature key stakeholders including the Minister for Communication, Digital Technology and Innovations, Sam George; Dr. Theo Acheampong, an Economist and Technical Advisor at the Finance Ministry; Adam Watkins, Founder of AI for Ghana; Augustine Adjei, Head of Engineering at Hubtel, and Bright Simons, Vice President of IMANI Africa.
The event will be broadcast live on JoyNews and Joy 99.7 FM on Wednesday, October 21, 2026, at 8 p.m.
Written by urgent.news from Joy Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
