Adobe expands Nvidia partnership to optimize creative tools

Adobe has expanded its partnership with NVIDIA to optimize several of its creative applications, including Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge. The collaboration integrates NVIDIA’s RTX Spark superchip into Adobe’s creative applications, delivering up to 2x faster AI processing for editing, color and effects.

Early performance results show approximately 5x faster embedding generation, 4-5x improvement in P95 processing latency, and an approximately 80% smaller search proxy. NVIDIA has selected Brand Concierge to power conversational experiences on NVIDIA.com. The announcement builds on a strategic partnership between the companies announced in March, which included GPU acceleration for media ingestion and intelligence in Frame.io, as well as work around Adobe Substance 3D, Adobe Firefly Foundry and 3D digital twin workflows.

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