Abu Dhabi F1 Grand Prix 2026 is happening, confirms Ethara CEO: ‘Nothing has changed’
Abu Dhabi: Saif Rashid Al Noaimi has an unusual way of measuring the success of one of the world's most glamorous sporting events. Not by the number of celebrities in the paddock, the demand for premium hospitality or even the crowds streaming into Yas Marina Circuit. For the CEO of Ethara, the company behind the Formula 1 Abu Dhabi Grand Prix, the answer is considerably less complicated. “To me,…
Saif Rashid Al Noaimi, CEO of Ethara, the company behind the Formula 1 Abu Dhabi Grand Prix, has declared the event is definitely happening, with no changes to plans. For Al Noaimi, the ultimate measure of success is the smiles on spectators' faces. His focus lies in ensuring guests enjoy every aspect of their experience, from arrival to departure.
Abroad this December, Abu Dhabi aims to host its 18th Formula 1 Grand Prix, but there were concerns about the event's continuation. Al Noaimi dismissed these doubts, expressing excitement about the upcoming grand occasion. His reassuring assurance made a significant impact, as he preferred to concentrate on current preparations.
The race itself, witnessed by fans in the stands or enjoying concerts, looks flawless. However, behind the show, traffic and transport management play a significant role. Al Noaimi emphasized the importance of seamless arrival and departure experiences, even pointing out Abu Dhabi's Grand Prix's efficiency compared to other international races.
The organisers are also exploring a partnership with Etihad Rail, allowing visitors arriving from Dubai or Fujairah to directly board a shuttle to the racetrack. Premium experiences, such as the 12,000-strong Paddock Club and the 16/360 hospitality offering, are expanding. Meanwhile, efforts are being made to cater to a wider audience, including families, with new dining partnerships and family-focused areas.
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