Above the 911? Porsche previews a new mid-engined supercar.
Porsche’s turnaround plan for 2035 involves less volume but more expensive cars.
Porsche revealed a glimpse of its upcoming mid-engined supercar, the Mission S concept, in New York today. The vehicle is set to occupy the Porsche lineup above the iconic 911. Unlike previous limited-run models like the Carrera GT and 918 Spyder, the Mission S will be a regular production car, part of Porsche's strategy to overcome its financial challenges by 2035.
The German automaker has faced difficulties in recent years. Its profit margin, once a benchmark at 18 percent, plummeted to a mere 1 percent last year. However, the situation has improved recently, and Porsche's board has devised a plan to return to double-digit margins by 2035. This strategy, dubbed "Sportwagenschmiede 35," emphasizes "value over volume" and includes a focus on individualization for customers, leading to higher selling prices.
The concept car, spotted with quad exhausts, may be powered by a flat-8 engine, according to Porsche. Chairman Michael Leiters stated that the company's "clear plan" includes strengthening the unique sports car brand across all model lines and introducing new, highly desirable models in high-margin segments.
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