“We Must Be Everywhere, on All Platforms, Be a Global Player” — Yulia Bin at DMF-2026

At the 11th Donbas Media Forum 2026 in Kyiv, Yulia Bin, General Director of SE IBMPU, spoke about the importance of Ukrainian international broadcasting. The event, held from October 8-10, brought together 1,397 participants from across Ukraine and abroad to discuss various topics related to media, ethics, security, and rights in a world of wars, geopolitics, and technology.

During a panel discussion titled "How Media That Speak in Different Languages Help Ukraine Stay on the World Agenda," Yulia Bin emphasized that Ukraine must be present everywhere, on all platforms, and in multiple languages to counter Russian narratives and support Ukrainians abroad. She highlighted the need to diversify formats, create unique content for different languages, and attract various audiences beyond those interested in the war.

Participants in the discussion discussed work with English-speaking audiences and audiences of the Global South, with Yulia Bin specifically mentioning UATV platforms in Spanish and Portuguese (Brazilian) languages and content tailored to these audiences. Brazilian journalist Fabricio Vitorino stressed the importance of understanding local audiences and offering topics beyond war and corruption, such as democratic choice, shared values, and unique lifestyle.

Yulia Bin also addressed the challenges of working with sensitive military content and avoiding suppression by platform algorithms, noting Russia's aggressive use of influencers and conspiracy theories to manipulate the media landscape. She highlighted the Russian audience's vulnerability to content exposing internal contradictions and the importance of focusing on everyday problems faced by subjugated peoples within the Russian Federation.