Vadym Lubchak: “Millions of Views Can Bring Instant Attention, but They Do Not Guarantee Trust”
At the Donbas Media Forum , which took place on October 8–10 in Kyiv, participants discussed media transformation and new approaches to working with audiences in the era of video dominance, digital platforms and artificial intelligence. The discussion was moderated by Vadym Lubchak , head of the digital department at the state enterprise “International Broadcasting Multimedia Platform of…
At the Donbas Media Forum held in Kyiv from October 8-10, industry experts discussed the evolving media landscape and how to engage audiences in the age of video dominance, digital platforms, and artificial intelligence. Moderated by Vadym Lubchak, head of the digital department at Ukraine's state enterprise International Broadcasting Multimedia Platform, the panel emphasized that while millions of views can generate instant attention, they do not assure trust. Quality journalism remains paramount, even as platforms dictate new rules for media outlets.
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