Tina Knowles launched hair care line Cécred with daughter Beyonce after years of mixing custom hair treatments

Tina Knowles, the matriarch of one of music's most prominent families, launched a hair care line called Cécred in 2024 alongside her daughter Beyoncé Knowles Carter. Knowles began her career in the Houston hair salon where she started her business, catering to professional women who needed their hair styled. She relied on products that included human hair, oils, butters, and other moisturizers to nourish her clients' hair.

Beyoncé, Solange Knowles, and Destiny's Child all worked in her salon. Knowles said she wanted to create a product that could penetrate all types of hair textures, and Beyoncé shared this vision. Consequently, she funded the hair-care line herself, bypassing outside investors due to their concerns over the costs. The line's popularity is driven by word-of-mouth marketing, as customers rave about its effectiveness.