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How Azerbaijan is building its next chapter in tourism

Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, tells the Travel and Tourism Summit how direct flights, regional investment and a 2030 plan are shaping the country’s future.

  • Azerbaijan aims to boost tourism by showcasing unique European-Asian fusion.
  • Baku hosted Formula 1 weekend with 17,000 international visitors.
  • Government's 2030 plan focuses on increasing visitor numbers to three million.

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