SA streaming market faces affordability pressures
South Africa’s over-the-top video market is forecast to grow 7.6% annually to 2030, trailing Kenya and Nigeria, says PwC.
South Africa's over-the-top (OTT) video market is expected to expand at a slower pace compared to Kenya and Nigeria in the next five years, according to PwC's Africa Entertainment and Media Outlook 2026-2030. While South Africa leads the three countries in terms of established OTT market, its growth is projected to be 7.6% CAGR, against 15.9% in Kenya and 20.4% in Nigeria.
The report suggests that affordability pressures and competition for household spending may impact South Africa's OTT growth as streaming subscriptions vie for consumers' attention alongside internet connectivity costs, traditional television and other digital entertainment options. The data shows that South Africa's average annual OTT revenue per subscription is forecast to be $76 by 2030, compared to $54 in Kenya and $42 in Nigeria, indicating potential room for expansion.
Written by urgent.news from ITWeb's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
