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NTangible bets it can predict how athletes will perform under pressure

NTangible is building an analytics platform for collegiate sports organizations and other clubs to measure an athlete's "clutch" factor.

NTangible, a sports-tech company co-founded by former baseball player Dan Connerty and psychologist Dr. Ed Levine, aims to predict an athlete's performance under pressure. The company's Clutch Factor assessment, inspired by the Thematic Apperception Test, measures an athlete's ability to perform well in high-stress situations. The assessment generates a score between 0 and 1000, with athletes scoring over 750 being twice as likely to commit to a Division I school.

Connerty believes that "clutch" is a skill that can be trained, and his team has developed exercises to help athletes improve their mental game. While aimed primarily at sports organizations and companies, NTangible's assessment could also be used to evaluate employees' performance under pressure in corporate settings.

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