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Nintendo just made an unusual decision—and it’s going to be good for business

Sony sparked a backlash among gamers with its decision to phase out physical game discs. Now Nintendo is reassuring its customers that it has no plans to follow suit anytime soon. “We go off what the consumer prefers, and take that into account very heavily,” Bill van Zyll, VP and general manager for Nintendo in Latin America, said in a recent interview . “We also have a platform that was just…

Nintendo just made an unusual decision—and it’s going to be good for business

Sony recently announced its plan to phase out physical game discs for new PlayStation titles starting in January 2028, sparking backlash among gamers. In response, Nintendo has reassured its customers that it has no plans to follow suit anytime soon. Bill van Zyll, VP and general manager for Nintendo in Latin America, stated that they consider consumer preferences heavily and currently offer both digital and physical gaming options on their platform, the Nintendo Switch 2.

The company launched the Switch 2 just over a year ago and has both physical and digital capabilities. Van Zyll emphasized that Nintendo takes an "agnostic" approach to game distribution, meaning whatever consumers want is fine with the company. Physical game sales have been a hot topic since Sony's announcement, with the company planning to stop producing physical discs for all new PlayStation games starting next year.

While Sony's decision may be economically sound due to declining physical disc sales (only 15% of PlayStation games sold in Q4 last year were physical), the move has been controversial. Sony also argued in a legal filing that players purchasing digital games are only buying licenses rather than ownership. Nintendo hopes to avoid this controversy by taking an agnostic approach to game distribution.

The company's role in Latin America, where physical game sales remain strong, may be more aligned with consumer preferences in that region. Microsoft has taken a more middle-of-the-road approach, allowing players to claim digital access to eligible games they own on disc. Despite the future of digital distribution, Nintendo's strong regional demand for physical media suggests some form of physical media will likely continue to exist.

Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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