NFL tickets discounted to fill Wembley Stadium

Wembley Stadium's capacity crowd for this weekend's NFL game is in jeopardy, leading ticket vendors to slash prices in certain areas of the London stadium. The Jacksonville Jaguars versus Houston Texans match has not yet sold out, following a difficult sell for the first of three NFL games staged in London last month. The NFL reduced ticket prices to draw over 60,000 fans to the Indianapolis Colts versus Washington Commanders game two weeks ago, and the same approach is being taken for this weekend's match.

Discounted tickets behind end zones in the lower tier are available at a 25 percent reduction, still priced at £117, while non-resale and non-obstructed view tickets start at £99. At present, tickets remain available in 92 out of Wembley’s 146 blocks, excluding the Royal Box. NFL fixtures in London are usually among the most sought-after overseas games, with this Saturday's match being the 45th staged in the capital.

This year, fans have witnessed three matches in the city, including the Indianapolis Colts versus Washington Commanders and the Jacksonville Jaguars defeating the Philadelphia Eagles. The Jaguars, owned by Fulham owner Shahid Khan, will stage another match at Wembley against the Houston Texans this weekend. The data from American Express reveals that these three matches could generate £90 million in extra spending, with most attendees traveling from outside of London and each expected to spend an average of £450.

In addition to the three London games this month, the 2026-27 NFL season will see an expanded international calendar, with matches already held in Brazil, Australia, France, Spain, Germany, and Mexico.