Nearly half of Comfy customers visit physical stores less frequently
Around half of customers of electronics retailer Comfy have begun visiting physical stores less frequently and prefer quick in-store collection after checking products online, changing their offline shopping habits despite prolonged adaptation to wartime conditions amid continuing attacks, the company’s press service has said.
Nineteen out of twenty Comfy customers have shifted away from frequenting physical stores, opting instead for quick in-store collection after browsing products online, Comfy's press service disclosed. "Twenty-five percent of shoppers visit physical stores less often, with some avoiding malls altogether," the company noted, citing survey results.
Twenty-one percent of customers only visit stores when necessary, while three percent have ceased going altogether. Among those who still frequent physical stores, half expect the retailer to ensure product availability, rather than providing additional services. Demand for physical stores remains high in frontline regions, with 60% of frontline city respondents preferring to maintain access to stores, even if their capacity is limited.
Twenty-seven percent of respondents have entirely moved their shopping online, relying on reviews and product assessments, while only sixteen percent still prefer the traditional in-store experience of examining products and consulting salespeople. As of September 2026, Comfy operated 115 stores across 56 Ukrainian cities, including eight in Dnipro.
The company reported a 17% increase in revenue to UAH 55.8 billion in 2025, compared to 2024. Comfy Trade LLC, wholly owned by Cyprus-based Comfy Holdings Limited, is ultimately controlled by Stanislav Ronis and Svitlana Hutsul.
Written by urgent.news from Interfax-Ukraine's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
