Lars Eidinger: Diese Erfolgsprinzipien machen den Schauspieler zur Marke

Lars Eidinger, a renowned German actor, has transformed into a brand beyond his acting career. The 47-year-old Berliner is currently showcasing his photography at the Kunsthalle Tübingen, a collection titled "Lars Eidinger. Present Perfect". Eidinger, who also dabbles in theater, film, television, museum exhibitions, DJing, and poetry readings, has managed to bring genre-defying audiences to his exhibitions.

The "Biografieraum" of the Kunsthalle displays his most famous theatrical role as Hamlet, where Eidinger played the prince entirely nude, wearing only a white pair of trousers, a golden crown, and painted with earth tones. The photograph is one of his favorites, representing the state in which he finds himself. Eidinger believes that photography serves as a bridge from his subconscious to his conscious mind, capturing a moment of self-expression and understanding.

Eidinger's journey to success began at the young age of six when he photographed a Goldhamster, a pet he found amusing yet brutal in its control. This image reflects the atmosphere of his upbringing in Marienfelde, a district of East Berlin, where he grew up with his brother. Eidinger's fascination lies in holding something that might later gain significance, allowing him to observe himself from a distance.

Today, Eidinger finds his subjects in everyday life, whether in Berlin or during his travels to Paris, Shanghai, or Salzburg. He captures passersby, often from behind or at an angle, focusing on their resemblance, which ranges from matching attire to identical consumption patterns. Eidinger's photography aims to reveal the state he is in, as he finds himself reflected in the trees, with their roots breaking the pavement.

Eidinger's photographs have found a permanent place in the art world, with his work displayed alongside 17th-century Dutch and Flemish masters at the Hamburg Kunsthalle in 2021 and his first monographic museum exhibition, "O Mensch", at the Düsseldorf K21 in 2024. At the Kunsthalle Tübingen, his work is now showcased alongside artworks from the 1960s and 1970s, including pieces by Yves Klein and Sigmar Polke.

Museum director Nicole Fritz and Eidinger collaborated on the exhibition, exchanging photographs via WhatsApp, even coordinating their efforts during busy schedules filled with film shoots, theater rehearsals, DJ performances, and poetry readings.