Israel's women's basketball league turns pink for breast cancer awareness
Keter's Pink Chair campaign joins Israel's Women's Premier Basketball League for Breast Cancer Awareness Month, bringing its message of early detection to players and fans through courtside installations, pre-game ceremonies and broadcasts
Zenia Boulevard in Orihuela Costa will turn pink for a weekend of charity events aimed at raising awareness of breast cancer, encouraging prevention, and supporting patients and their families. The Orihuela Costa shopping centre will host two days of music, sport, and community activities on Saturday, October 17, and Sunday, October 18, as part of Breast Cancer Awareness Month.
The events, which include a charity sale, a five-kilometre charity walk, and various performances, are organized in collaboration with the Pink Ladies association and other partners.
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