How Much Did Turnstile & Rosalía’s ‘SNL’ Appearances Help Their Streaming Numbers?
This week's Trending Up looks into the 'SNL' bumps for their last two musical guests, as well as a number of recent viral hits.
Turnstile's appearance on Saturday Night Live (SNL) on October 3 marked them as the first hardcore band to perform on the show since Fear in 1981. Their explosive performance led to a significant increase in streams for the two songs they performed: "Birds" gained 327,000 official U.S. on-demand streams over the Monday-Friday period following the performance (Oct.
5-9), a 74% increase from the same period the previous week. "I Care" collected 239,000 streams during the same timeframe, also seeing an 80% gain from the week before. Turnstile's entire discography saw over 3.9 million streams over the same period, up 44% from 2.7 million the week prior.
Just as Turnstile's SNL performance boosted their streams, Rosalía's debut at the show on October 10 appeared to have a similar impact on her streaming numbers. Early data from Luminate shows that her song "Reliquia" saw a 175% increase in streams on the Monday following the performance (Oct. 12) compared to the prior Monday (Oct.
5). Additionally, "Magnolias" experienced an impressive 356% gain, rising from just under 12,000 streams to 53,000 streams. Overall, Rosalía's catalog received over 1 million streams, up 37% from the 762,000 streams it received a week earlier.
The continued streaming impact of SNL performances on artists is promising for upcoming musical guests. Gracie Abrams is the only announced performer so far for Season 52's remainder, scheduled for the Halloween episode hosted by horror star Inde Navarrette.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
