Haier eyes 30 to 35% festive growth this season, says CEO N S Satish
Haier has its domestic manufacturing in Pune and Greater Noida which supply to the nationwide network, with Pune serving as the primary hub for premium and large-capacity manufacturing
Haier Appliances India anticipates festive season growth between 30% and 35%, according to CEO N S Satish. This growth includes a 30% increase in volume and a 35% surge in value. The target is based on the company's previous 28% to 30% growth year-on-year. Early Navratra tracking revealed a 60% to 70% year-on-year surge. Strong demand across geographies is driven by rising purchasing power and improved credit accessibility.
Access to easy EMI and BNPL schemes has lowered barriers for premium products. Air conditioners have shown strong momentum due to high summer temperatures and anticipated copper price increases. Haier is capitalizing on premiumization behavior across India's appliance market. The company focuses on usage-led innovation rather than superficial features.
Haier holds a 20% market share in refrigerators in major retail partners Reliance Digital and Croma. The brand aims to expand its exclusive store network from 65 to 400 locations. 98% of Haier's products are consumed domestically, with 2% exported to Sri Lanka, Bangladesh, and Nepal. The company relies on exclusive service engineers to manage nearly 70% of its service volume as appliances become more AI-enabled.
The company maintains an aggressive growth stance, monitoring supply-side pressures and input cost volatility.
Written by urgent.news from The Hindu - Sci-Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
