Gothic getaways, un-adulting and trip snacking: Expedia ‘unpacks’ its top travel trends for 2027
Travellers will be going full Kate Bush, indulging their inner child and taking shorter breaks in between their bigger holidays next year and beyond.
As the travel industry gears up for 2027, Expedia Group has unveiled its predictions for the top travel trends of the year. In a new report called Unpack ’27, the travel company has identified five key trends shaping the future of travel.
According to Ariane Gorin, CEO of Expedia Group, "Travel is about creating memories, and Unpack ’27 uncovers the destinations and experiences shaping those moments." This year, travelers are being more intentional in choosing their adventures, seeking out personal and purposeful experiences.
One of the top trends for 2027 is indulging one's inner child with playful getaways that evoke nostalgia. A significant 57% of travelers plan to book an "un-adulting" trip, with the percentage rising to 71% among Gen Z and Millennials. Popular "un-adulting" destinations include Disneyland Tokyo, the Colour Factory in Chicago, and Park Xcaret in Mexico.
Another emerging trend is "trip snacking," which involves quick, spontaneous getaways to ease the break between longer trips. A staggering 79% of travelers are planning to book a one-night stay in the next year, with searches for one-night stays increasing by 10% on Hotels.com.
Historically, 2026 saw a revival in appreciation for Gothic aesthetics, with Wuthering Heights hitting screens that same year. In 2027, the "Gothic Getaways" trend has seen a 20% year-on-year increase in demand for Gothic-style hotels, such as historic castles or destinations steeped in folklore and supernatural elements.
Skillcations, a trend that gained traction in 2026, will continue to grow in 2027. Travelers will book holiday homes specifically designed for hobby-related activities, such as crafting weekends, photography retreats, mahjong game nights, and antique-hunting breaks. Lastly, "heartland hideouts" – hidden gem destinations that are landlocked – are also on the rise, offering travelers a unique and off-the-beaten-path experience.
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