From Substack to YouTube, here are the social platforms cracking down on AI slop
Platforms like YouTube and TikTok are navigating the fine line between embracing AI and low-quality, machine-generated content.
Social platforms are tightening their rules on AI-generated content, especially for accounts that generate revenue. The tension between embracing new technology and flooding users with low-quality content has become a hot topic for tech companies. YouTube, TikTok, and Substack are all updating their guidelines on AI-generated content and monetization.
YouTube is rewarding creators who use AI to enhance original storytelling, while TikTok is requiring creators to label AI-generated content and adding invisible watermarks to videos generated by their AI video model, Seedance 2.0. Substack is partnering with an AI detector tool to help readers identify AI-generated content on the platform.
Pinterest has been adding AI labels to content and allowing users to limit the amount of AI-generated content appearing in their feeds. Despite the new rules, Meta, the parent company of Facebook, Instagram, and Threads, has been labeling content as AI-generated since 2024.
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