'Flex-Free Mumbai For 365 Days': Mayor Ritu Tawde Takes To Streets As BMC Intensifies Crackdown On Illegal Banners, Removes 2,291 Displays In 6 Days | Video

Mumbai Mayor Ritu Tawde has launched a citywide initiative to keep Mumbai free from illegal banners, posters, and flex hoardings. Under the slogan "Clay Ganpati for 10 Days, Flex-Free Mumbai for 365 Days," the mayor embarked on a hands-on campaign to remove visual pollution in her own ward of Ghatkopar East. Within the first six days of the drive, from October 8 to 13, the Brihanmumbai Municipal Corporation (BMC) removed a total of 2,291 banners and posters, with 436 banners, 226 boards, and 49 posters put up by political parties targeted.

The campaign has been expanded to cover the entire city, with officials enforcing a zero-tolerance policy against illegal advertising. The initiative involves maintaining surveillance, collaborating with police, and engaging citizens to ensure the city remains clean and free from plastic and flex waste.