FG Launches D30 Platform to Unlock Nigeria’s Creative Economy Potential
Olawale Ajimotokan in Abuja The federal government has taken a bold step towards unlocking the economic potential of the creative and tourism industries by launching the D30 Platform (Destination 2030)
The Nigerian federal government has launched the D30 Platform, or Destination 2030, aimed at unlocking the economic potential of the creative and tourism industries. Minister of Arts, Culture, Tourism, and the Creative Economy, Hannatu Musa Musawa, unveiled the platform, stating it will provide a structured understanding of Nigeria’s creative and tourism assets. This aligns with the ministry's strategic goal of creating over three million jobs and contributing $100 billion to Nigeria's GDP by 2030.
Musawa highlighted the challenges faced by these sectors, primarily the lack of reliable, accessible, and comprehensive data. The D30 Platform aims to address this by consolidating relevant information to support better-planned and coordinated economic development. Improved access to this intelligence could also foster a more transparent investment environment, encouraging private-sector participation in the creative and tourism economy.
The platform's development partners include Cavista Holdings, led by Vice President Olumide Olayomi, and the project team. Olayomi emphasized Cavista's commitment of private funding and technical expertise to build D30. He noted the platform brings together data on creative industries, tourism infrastructure, and sector interventions, serving as a digital foundation for the sector's development.
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