Elle Duncan Says Netflix’s Strategy to ‘Eventize’ Sports Was Part of The Appeal
Duncan joined Netflix in December 2025.
Elle Duncan, who recently transitioned from ESPN to Netflix, recently shared her thoughts on the company's strategy to "eventize" sports during the Front Office Sports Tuned In summit. Duncan noted that Netflix faced significant challenges as they built the platform as they went along, but she is proud of the team's efforts. Her first assignment at Netflix was covering American climber Alex Honnold's successful climb of Taipei 101 without safety gear on Jan.
23. According to Duncan, this unique experience was a significant factor in her decision to join the company. Since joining, Netflix has broadcasted high-profile events such as the MLB Home Run Derby and the NFL's kickoff game in Australia, as well as securing rights to the 2027 FIFA Women's World Cup. In contrast to ESPN's daily sports coverage, Netflix focuses on individual, high-profile events, a strategy that Duncan finds appealing.
She stated that Netflix emphasizes making these events "buzzy" and "curated" to stand out. As she approaches her one-year anniversary at Netflix, Duncan hopes to build a legacy that matches the achievements of her former employer. She expressed her desire for Netflix Sports to continue thriving long after her tenure.
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