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Chipotle’s Ludicrously Capacious Big Ass Bag Turned Viral Customer Memes Into a Major Marketing Win

When fans joked about massive portions, the fast-casual giant didn’t push back—it built a three-foot luxury stunt to capture the group catering market.

Chipotle’s Ludicrously Capacious Big Ass Bag Turned Viral Customer Memes Into a Major Marketing Win

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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