Caffè Nero muscles into booming high-protein drinks market
Caffè Nero is looking to tap into the booming high-protein drinks market through a new deal with Manchester-based protein shake maker Myprotein. The coffee chain, which operates over 600 cafes across the UK, said two new high-protein lattes would be rolled out across its entire estate in partnership with the THG-owned fitness brand. Neil Mistry, [...]
Caffè Nero, a UK-based coffee chain operating over 600 cafes, is expanding into the high-protein drinks market with a new partnership. The deal involves two new high-protein lattes, the Iced Vanilla Protein Matcha Latte and the Iced Vanilla Protein Latte, which will be available across all Caffè Nero stores. Each drink contains either 24 grams or 25 grams of protein, and is under 160 calories.
This strategic move comes after noticing growing demand for protein-laden beverages in the US, according to Neil Mistry, CEO of THG Nutrition, the fitness brand behind the protein shakes. The high-protein food market is projected to grow from $55.38 billion in 2026 to $105.34 billion by 2034, according to Fortune Business Insights.
Caffè Nero's UK boss, Lysa Hardy, confirmed the additions are a response to rising customer demand for high-protein drinks.
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