'Yallah!': Whoop chief celebrates debut of app's Arabic option
Whoop 's decision to provide an Arabic option on its platform is part of a broader commitment to the Middle East, its Egyptian-American chief executive Will Ahmed has said. Arabic has joined English, French, German, Latin American Spanish, European Portuguese and Italian as languages available on the wearable fitness tracker company's app. Mr Ahmed said the addition of Arabic was meaningful for…
Whoop, the wearable fitness tracker company, has expanded its app to include an Arabic language option. CEO Will Ahmed announced the addition of Arabic, joining other languages like English, French, and Spanish, as a means to cater to the growing Middle Eastern market. Ahmed, whose father immigrated to the US from Egypt, expressed personal pride in the company's commitment to the region.
He noted that the Gulf region is the fastest-growing market for Whoop globally. The Arabic feature will be gradually rolled out, available in the latest version of the app. The company's co-founder also highlighted the Middle Eastern market's enthusiasm for technology enhancing health. Whoop's growth in the Middle East has been significant, especially among women, with a 90% year-over-year increase in female member growth.
The company has also seen substantial investments, including a $575 million funding round in March from Gulf investors. Despite facing controversy in the past, Whoop remains a prominent player in the health and fitness market in the Middle East, partnering with local initiatives and being the official wearables provider for UAE's top sports teams.
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