'Yallah!': Whoop chief celebrates debut of app's Arabic option
Whoop 's decision to provide an Arabic option on its platform is part of a broader commitment to the Middle East, its Egyptian-American chief executive Will Ahmed has said. Arabic has joined English, French, German, Latin American Spanish, European Portuguese and Italian as languages available on the wearable fitness tracker company's app. Mr Ahmed said the addition of Arabic was meaningful for…
Whoop, the wearable fitness tracker company, has announced the debut of its Arabic language option on its app, CEO Will Ahmed announced. This addition is part of the company's commitment to the Middle East market, with Ahmed stating that his father's Egyptian heritage played a role in his decision. The Arabic option joins other languages like English, French, and Spanish already available on the app.
Ahmed emphasized that expanding to the Gulf Cooperation Council (GCC) region is crucial for growth, describing it as "our fastest-growing market globally." The Arabic language feature will be gradually rolled out to all app users. The company, which was founded in 2012, has seen strong growth, particularly among professional athletes, and has recently secured $575 million in funding.
Whoop is involved in various fitness initiatives across the Middle East, including the Dubai Fitness Challenge and Doha Marathon.
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