Winter Wear Steps Into The Rental Zone
With winter almost here, it’s almost time to reopen those trunks and suitcases holding the family’s woolen and warm clothes.…
As winter approaches, the rental market for winter wear is gaining traction in India. Brands like Kosha, SharePal and Roamwear offer rentals starting at ₹990 per week, with options ranging from sweaters and shawls to jackets. These startups aim to cater to travelers and those seeking occasional winter attire, rather than the local market.
The rental model allows customers to save money compared to purchasing expensive winter gear, which can cost upwards of ₹10,000 for a single item. Rental prices typically fall between 10-20% of the retail value per rental period. As more Indians take international trips, the potential for the rental market to grow is significant.
The key to success lies in offering a wide range of premium, high-cost items that are not readily available for purchase. Rental platforms must also stay updated with the latest trends and styles to remain competitive.
Written by urgent.news from Inc42's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
