Tom Cruise’s Digger sinks at box office, threatening $250 million loss for Warner Bros
Digger , Alejandro Iñárritu’s eco-satire starring Tom Cruise and seen as a return to more serious roles for the actor, has had a difficult start at the box office, with industry analysts estimating it could lose Warner Bros. close to a quarter of a billion dollars. The comedy, in which Cruise plays an eccentric oil baron who must resolve a crisis he helped create, has received a mixed-to-negative…
Warner Bros.' film Digger, starring Tom Cruise, has encountered significant financial difficulties at the box office, potentially leading to a $250 million loss for the studio. The eco-satirical comedy, seen as a return to more serious roles for Cruise, has received mixed-to-negative reviews and failed to attract a wide audience.
After two weeks in theaters, the film has grossed $14.4 million in North America and $35.3 million worldwide, suggesting cumulative losses of around $245 million. Christopher Rosen of Hollywood trade publication The Ankler described the financial outcome as a "disaster." Despite the weak box office performance, Cruise remains steadfast, stating he is "proud" of the film.
The production, which cost between $160 million and $180 million, incurred additional marketing expenses of up to $100 million. The setback comes at a crucial time for Warner Bros., as it merges with Paramount Skydance. The film, directed by Alejandro Iñárritu, was an art-house satire of American culture from a non-American director, which may have contributed to its limited appeal among mainstream audiences.
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- Tom Cruise’s ‘Digger’ tanks, leaving studio with US$250mil hole freemalaysiatoday.com
