Tom Cruise’s ‘Digger’ tanks, leaving studio with US$250mil hole
The comedy, featuring Tom Cruise as an eccentric oil baron, was supposed to herald the action hero’s return to serious acting.
Tom Cruise's film "Digger," an eco-satirical comedy, has failed at the box office, potentially losing $250 million for Warner Bros. The Alejandro Inarritu-produced movie, starring Cruise as an eccentric oil baron, has grossed only $14.4 million in North America and $35.3 million globally. Despite Cruise's star power, the film has received harsh criticism from audiences and critics alike, resulting in a significant financial loss.
The film's marketing costs, which can reach up to $100 million, were not enough to compensate for its disappointing box office performance. Critics argue that "Digger" was marketed as a mainstream movie, but it is, in fact, an art-house film with a focus on satirizing American culture through a non-American lens.
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- Tom Cruise’s ‘Digger’ tanks, leaving studio with US$250mil hole freemalaysiatoday.com
