Sprite Expands Global Basketball Footprint with NBA’s Nikola Jokić and New “Never Stop Refreshing The Game” Platform
Building on its basketball partnerships announced in March, Sprite unites three-time MVP and NBA Champion Nikola Jokić with Olympic Gold Medalist and NBA superstar Anthony Edwards to lead a global movement celebrating the continuous evolution of basketball culture. MANILA, PHILIPPINES – Media OutReach Newswire – 13 October 2026 – Today, Sprite officially unveils its new global platform, "Never…
Sprite, the global soft drink, is expanding its basketball footprint with the addition of three-time NBA MVP Nikola Jokić and Olympic gold medalist Anthony Edwards to its roster. The two athletes, representing distinct paths to greatness, share a common drive to continuously refresh and evolve the sport. With Jokić's precision and unselfish playstyle, and Edwards' explosive athleticism and clutch shot-making, the partnership promises to bring new energy to basketball culture.
The new global platform, "Never Stop Refreshing the Game," will launch worldwide in 2026, featuring limited-edition cans with scannable QR codes unlocking prizes and exclusive gear. Sprite's campaign will also restore neighborhood courts with vibrant murals and bring live experiences to major events, connecting fans across passionate basketball hubs in the ASEAN and South Pacific region.
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