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Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches

Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.

  • Publicis Groupe shifts sales strategy to directly engage CEOs concerned about AI impact
  • CEOs increasingly playing active role in agencies' operations, showing strong interest in AI
  • Publicis wins significant PepsiCo account without conventional pitch, abstains from Coca-Cola bid

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