Media urged to intensify awareness campaigns on breast cancer
The media has been urged to strengthen advocacy and partnerships aimed at creating awareness on breast cancer to help reduce its impact on individuals, families and communities.
A prominent Ghanaian women's health organization has called on the media to ramp up awareness campaigns regarding breast cancer. Mrs. Beatrice Wiafe Addai, President of Breast Care International (BCI), emphasized that sustained public education and bolstered partnerships are crucial in reducing the impact of breast cancer on individuals, families, and communities. She argued that regular self-examinations and early detection play a vital role in reducing mortality rates associated with the disease.
During the 2026 Annual Walk for the Cure, organized by BCI at Asante Mampong, Mrs. Wiafe Addai stressed that breast cancer is not a death sentence and should not be linked to spiritual causes. The event, themed "Our Walk, Our Fight, Our Future," drew a diverse crowd including schoolchildren, health professionals, security personnel, and members of the public. Key sponsors included Kempinski Hotel, Delta Airlines, and other partners.
BCI highlighted the importance of survivors as sources of hope for patients and urged women to seek early medical attention for any unusual changes in their breasts. The company also called for the dispelling of myths and misconceptions surrounding breast cancer and encouraged men to actively support the fight against the disease, noting that its effects extend beyond women alone.
Madam Roslaine Hakiki, General Manager of Kempinski, Nairobi, Kenya, pledged continued support for BCI's social interventions, including breast cancer awareness and treatment. Daasebre Osei Bonsu II, Paramount Chief of Asante-Mampong, urged men to support women in the fight against breast cancer, encouraging BCI to expand its awareness campaigns to reach more communities.
Breast cancer survivor Mrs. Vivian Gyasi Sarfo advised women to seek prompt medical attention for any abnormalities or discomfort in their breasts. She also highlighted stigmatization as a significant challenge faced by breast cancer patients and appealed to the media to address the issue through public education.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
