Firm Unveils Customer Service Week Marketing Campaign

CHI Life Assurance Limited, a subsidiary of Consolidated Hallmark Holdings Plc, has launched a new marketing campaign called The Legacy: Golden Key of Assurance. This initiative is part of their activities for Customer Service Week. The campaign, centered around the promise "Always There. When Legacy Matters," positions CHI Life as the key to protecting what is important in the present and helping individuals and families secure a more confident future.

Managing Director/CEO, Mr Tope Ilesanmi, highlighted the campaign's focus on CHI Life's assurance and wealth preservation solutions, such as the Rent Secure Plan and Value Plus Plan. These solutions are designed to assist customers in safeguarding their financial goals and planning for the future.

Ilesanmi emphasized that the creative execution of the campaign was centered on CHI Life's employees. Before the launch, staff members were invited to submit photos and videos for potential inclusion in the campaign. The volume of responses was impressive, with employees enthusiastically contributing to the initiative. Selected entries were transformed into cinematic, movie-inspired visuals that featured the real faces and voices of CHI Life employees. This approach aimed to tell the story of legacy through the people who represent the brand daily.