CNN takes All Access abroad to turn global reach into paying subscribers

CNN is expanding its All Access subscription service to the U.K. and Canada, seeking to convert its global audience into paying subscribers. This move is part of the network's broader strategy to diversify revenue streams, including a cross-platform advertising offer. The expansion is also a response to the impact of AI-driven changes on search and how publishers reach audiences, as CNN acknowledges the shift and aims to build a direct-to-consumer business.

Amanda Rottier, svp and head of growth for CNN Worldwide, emphasized that this is a key component of the network's scaling strategy for a couple of years.

Brief written by urgent.news from Digiday's own syndicated text. Machine-written — may contain errors; check the original before relying on it.