Bucs-Cowboys attracts 16.73 million viewers on Thursday night
The numbers for Prime Video's Thursday night broadcasts keep going up.
The matchup between the Tampa Bay Buccaneers and Dallas Cowboys drew a massive 16.73 million viewers for Thursday night's broadcast on Prime Video, according to Yahoo Sports. This marked the most-watched Week 5 of the entire Thursday night package and the fourth consecutive week with a year-over-year increase compared to 2025. The Thursday night package, which began in Week 2, averaged 17.52 million viewers across its first four games, representing an 11-percent rise from the 2025 average.
The highly competitive game resulted in the Buccaneers securing their first win of the season, causing the Cowboys to drop to a 2-3 record.
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