Being chronically online is part of the job description for this top influencer marketer
Sophia Sesto is Poppi's VP of Culture. It's her job to be chronically online and find creators that keep the prebiotic soda relevant.
Sophia Sesto, Poppi's vice president of culture, emphasizes the importance of being "chronically online" in her role. Poppi relies on marketers who are deeply immersed in internet and pop culture to keep the brand relevant. This constant online presence allows Sesto and her team to spot trends and emerging content creators, making them "the most manual" process currently in use.
Poppi's influencer marketing strategy is constantly evolving, with a focus on scaling while staying at the speed of culture. The brand's partnership with influencers like Alix Earle has resulted in successful campaigns, such as the "Amaya Papaya" flavor inspired by a popular cast member of Love Island. Poppi has also collaborated with internet celebrities like Jake Shane and Charli XCX, and recently partnered with Béis, Shay Mitchell's luggage brand, for a limited-edition collection.
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