Apple unveils new smart home products, showcasing updated Siri AI

Apple unveiled a range of smart home products, including a new iPad-like device called the HomeView, during an event at its Cupertino, California campus on September 9, 2026. The company hopes its upgraded AI-powered Siri virtual assistant will help it capture a larger share of the highly competitive connected home market. The HomeView starts at $299 and is set to ship next month, featuring a 7-inch screen, face recognition, and the ability to control devices like doorbells, thermostats, and smart locks.

Analysts believe Apple must prove its AI capabilities offer more than just basic voice commands to persuade consumers to invest in additional devices. The launch of the HomeView comes as Apple seeks to boost hardware sales, as its services revenue comes under regulatory pressure. During the event, Apple also refreshed its HomePod smart speaker and Apple TV devices, and announced partnerships with LG and Schneider Electric to offer compatible accessories.

The new Apple TV 4K is priced at $299, double the cost of its predecessor and comparable to Nvidia's Shield TV Pro, while Amazon's Echo Show 8 is available for $199.99 and Google's Nest Hub is priced at $99.99.