This 7-year-old compact camera beats newer rivals to become the No.1 in Japan – even outselling a cult-favorite travel zoom from the same brand
The new No.1 compact camera in Japan is no new release – and neither are the models rounding out the top three. All three are established favorites, yet they continue to outsell newer rivals
Compact cameras are experiencing a resurgence in popularity, with older models enjoying renewed success. According to Yodobashi, Japan's top retailer, the Canon PowerShot G7 X Mark III – introduced in July 2019 – has taken the crown as the nation's leading compact camera. Two classic point-and-shoots, both released years ago, dominate the top two spots, outselling newer models.
Despite the launch of updated versions in recent years, Canon's PowerShot compacts consistently rank high on sales charts throughout Japan. The Canon PowerShot G7 X Mark III boasts a 4.2x optical zoom lens (24–100mm equivalent) and a 20.1MP 1-in stacked CMOS sensor, tailored for video enthusiasts and bloggers. Meanwhile, the Canon PowerShot SX740 HS / Lite offers an impressive 40x optical zoom lens (24–960mm equivalent) and a 20.3MP 1/2.3-inch-type CMOS sensor, making it a versatile travel companion. Completing the top three is the Fujifilm X100VI, introduced in February 2024.
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