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‘Other Mommy’ Scared Up $27.5 Million with Marketing Better Than the Movie. What Now?

A viral trailer attached to Christopher Nolan’s "The Odyssey" turned Jessica Chastain into a popular horror meme months before Blumhouse’s latest film earned a D+ CinemaScore in theaters.

We haven't written up this one. IndieWire has the full story — the link below goes straight to it.

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