Muse DAU dropped and Meta insiders decided to sell

Meta's autonomous AI agent app, Muse, has seen a decline in downloads and daily user growth since its launch on September 8. The app, designed to perform tasks rather than just answer questions, initially drew five million downloads in 22 days, an impressive feat for only 23 apps to have reached such heights. However, downloads have slowed down, averaging around 165,000 daily in the seven days leading to October 7, a 8.1% decrease from the previous week.

User growth has cooled even faster, with net new daily users falling from about 198,000 in the week of September 15 to 74,000 in the week ending October 6, a 62.4% drop. The app's user base is also lagging behind other social media platforms like Threads, which had a faster decline in user numbers after its own launch. Despite recording a record daily active user count of 2.73 million on October 6, the habit measure of net daily additions is slowing far more rapidly, raising concerns about the app's long-term prospects.