Leapmotor: Learning from Dacia means learning to win – what sets Leapmotor apart from other Chinese brands
Stellantis partner Leapmotor is growing in Europe faster than Tesla. The brand is relying on a strategy that once made Dacia big - and on a new model in the Golf class.
Düsseldorf, Germany - Chinese automakers are making waves in Europe, but Leapmotor, a lesser-known brand, is quietly gaining traction. From January to August, the number of new registrations for Leapmotor in the EU surged by an astonishing 426 percent, according to official data from the European Association of Automobile Manufacturers, Acea. This growth rate outpaces every other automaker, including Stellantis partner Leapmotor.
Leapmotor's popularity is expanding beyond borders, with a remarkable 172.9 percent increase in new registrations in Germany during August alone, reaching 2,254 units. Even Tesla, known for its electric vehicles, struggled to match Leapmotor's success, selling only 3,034 units in the same month.
Leapmotor initially focused on an electric compact car called the T03. Buyers could lease the vehicle for just 49 euros per month for four years, a price cheaper than a German car subscription. According to Stefan Bratzel, a professor and head of the Center of Automotive Management (CAM) at the Fachhochschule Bergisch-Gladbach, Leapmotor initially competed primarily on price.
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