Leapmotor: Von Dacia lernen, heißt siegen lernen – was Leapmotor anders macht als andere Chinamarken
Stellantis-Partner Leapmotor wächst in Europa schneller als Tesla. Dabei setzt die Marke auf eine Strategie, die einst Dacia groß machte – und auf ein neues Modell in der Golf-Klasse.
Düsseldorf, China's automotive industry is expanding across Europe, with the exception of three dominant brands – BYD, MG, and Geely. However, Leapmotor, a lesser-known brand, is growing rapidly and almost unnoticed. In the first eight months, the number of new registrations for Leapmotor in the EU increased by 426 percent, according to official data from the European Automobile Manufacturers Association Acea.
This growth rate surpasses that of any other automaker. Leapmotor, a partner of Stellantis in Europe, is gaining popularity in Germany as well. In August alone, new registrations in Germany increased by 172.9 percent, reaching 2,254 units. Tesla, a pioneer in electric vehicles, only managed 3,034 registrations in the same period.
Leapmotor initially focused on an electric compact car called the T03. Buyers who paid a minimum of €4,000, subsidized by the government, could lease the model for a reduced cost of €49 per month for four years. This price was cheaper than a typical German car subscription. According to Stefan Bratzel, a professor and head of the Center of Automotive Management (CAM) affiliated with Bergisch-Gladbach University of Applied Sciences, "Leapmotor mainly competed through its price at first."
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