J Balvin Teams Up With Bon Bon Bum for Global Special Edition
J Balvin and Bon Bon Bum have teamed up on a special edition that brings the Colombian artist’s visual identity to one of the country’s best-known candies. The collaboration, Bon Bon Bum x J Balvin, is expected to produce 55 million units for distribution in 15 countries, marking the first global-scale launch in the history […]
J Balvin has collaborated with Colombian candy company Bon Bon Bum to create a special edition, marking a first for the brand's global distribution. The limited collaboration will feature a yellow wrapper and stick, with the candy engraved with J Balvin's signature smiling face and rays. The traditional red strawberry candy will remain inside, as it is the artist's favorite flavor.
The special edition will be available in 15 countries, including Colombia, the United States, Spain, Peru, Guatemala, Ecuador, and Venezuela. The campaign, built around the phrase "toca chupar," emphasizes perseverance and hard work, referencing J Balvin's journey from working as a house painter in the United States to becoming a globally recognized figure in urban music.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
