Familienunternehmen: Underberg-Aufsichtsrat Ludwig Ruder: „Eine Änderung der Erbschaftsteuer würde uns treffen“

Ludwig Ruder, a sixth-generation representative of the Underberg family, is one of seven hidden figures who know the recipe for the Underberg herbal bitters. He recently became the deputy chairman of the company's supervisory board. In his first interview as an executive board member, Ruder discusses the upcoming constitutional court negotiations regarding the inheritance tax.

He believes that the tax could affect Underberg because the transition of generations is not yet complete. Ruder also provides insights into the transformation of the traditional brand, noting that some multinational billion-dollar companies have more marketing budgets than Underberg's revenue. He points out that Underberg is growing in a shrinking market and cites success abroad and a growing demand among a younger target audience as factors contributing to optimism.

Ruder's optimism stems from the success of the brand, even in a challenging market environment. He emphasizes that the inheritance tax should not prevent investments, as it could hinder growth and overall prosperity. Ruder believes that the family has regulated the current generation change but has not completed all steps. He is generally in favor of the inheritance tax but believes it should not be so burdensome that profits are not reinvested in the company, employees, or brands, ultimately leading to growth.