Family business: Underberg supervisory board Ludwig Ruder: "A change in inheritance tax would affect us"
Family member and Underberg supervisory board member Ludwig Ruder talks about the inheritance tax, the success of the traditional brand - and he surprises with a confession.
Ludwig Ruder, a sixth-generation member of the Underberg family, is one of seven people who know the secret recipe for the herbal bitter Underberg. As deputy chairman of the supervisory board of Semper Idem Underberg AG, Ruder discusses the upcoming hearing at the Federal Constitutional Court on inheritance tax, which could impact the company.
He also shares insights into the transformation of the traditional brand, citing growth in foreign markets and among younger customers. Ruder emphasizes that Underberg, a 180-year-old family business, would not function without family ownership.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
