D2C Brand Boldfit Raises ₹400 Cr From Bharat Value Fund For Retail Expansion

D2C fitness and sportswear brand Boldfit secured around ₹400 crore ($41.8 Mn) in Series B funding from Bharat Value Fund. The Category II AIF, managed by The Wealth Company Alternates, is part of the Pantomath Group. The investment will aid Boldfit's nationwide retail expansion, product innovation, and manufacturing. The company, founded in 2018 by Pallav Bihani, offers performance sportswear, athletic footwear, sports equipment, and fitness essentials, serving over 2 crore customers annually in India.

Boldfit's CEO, Bihani, aims to build a deeply integrated sports business through product innovation, manufacturing excellence, and nationwide retail. The retail expansion follows Boldfit's ₹110 crore funding round from Bessemer Venture Partners in November 2024, with plans to open offline stores within 12-18 months. This round brings Boldfit's total funding to over ₹510 crore.

Notable investors include cricketer KL Rahul, former tennis player Sania Mirza, Nexus Venture Partners, and Rainmatter. India's fitness and sports goods market is valued at $16 billion, projected to reach $35 billion by FY31, fueled by rising disposable incomes, health awareness, and ecommerce growth. Other recent funding rounds include Agilitas' ₹225 crore round and CAVA's ₹40 crore Series A.