Colombian Hair-Care Brand Milagros Names Georgina Rodriguez Face of Professional Line
Colombian hair-care brand Milagros spent about a year and a half building a relationship with Georgina Rodriguez before the Argentine-Spanish model and entrepreneur agreed to become the face of its professional line. Ronaldo’s partner did not simply sign on for an advertising campaign. Milagros says Rodriguez tested its products and helped develop and evaluate formulas […]
In 2026, Colombian hair-care brand Milagros announced that Argentine-Spanish model and entrepreneur Georgina Rodríguez would be the face of its new professional line, expanding the company's reach beyond Colombia's market. Milagros had been building a relationship with Rodríguez for over a year and a half before she agreed to become the face of the brand, testing products and helping develop the formulas.
The agreement gave Rodríguez a one-year role as the face of the professional line, which includes a shampoo, conditioner, and intensive-repair mask for damaged or chemically treated hair. The campaign was filmed in Venice, Italy, as part of Milagros' strategy to expand globally. Rodriguez's massive social media following, estimated at around 78.2 million followers on Instagram as of October 8, 2026, will help Milagros introduce its professional line to a wider international audience.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
