Autoindustrie: Audi-Absatz bricht fast ein Fünftel ein

Ingolstadt, Germany - Audi reported a nearly 20% drop in vehicle deliveries for its core brand in the most recent third quarter, with 314,905 cars shipped to customers, down from the same period last year. This marks an acceleration of Audi's downward trend, which had already reached around 8% in the second quarter of 2023. For the first nine months of the year, Audi delivered 1.04 million vehicles, a 11.4% decrease compared to the same period last year.

However, Audi still manages a slight increase in Germany and Europe over the same period, thanks to strong performance in the region.

The German car manufacturer is facing intense competition and a weakening market in China, as well as the impact of US tariffs, which hit Audi particularly hard since it lacks a domestic production facility in the US. In the first nine months of 2023, Audi sold nearly a quarter fewer cars in China and around a sixth fewer vehicles in the United States.

Audi's decline is further exacerbated by model changes in the volume models A1 and Q2. This downward trend has been ongoing for several years, as evidenced by comparing current figures with those from the third quarter of 2023, when Audi delivered almost 480,000 cars of its core brand.