Volkswagen aplicará el modelo industrial español en toda Europa para competir con China

Volkswagen aims to replicate its successful Spanish industrial model across all its European plants to compete with Chinese brands and secure future viability. The German company, which operates 55 production centers in 16 countries and employs 476,400 people on the continent (72% of its global workforce), announced on Friday in Paris that aligning its structures with the Spanish factories is crucial for staying competitive.

The Spanish factories in Martorell, Barcelona, and Pamplona, where the new family of urban electric cars is produced on a shared platform for three brands, serve as the blueprint for Volkswagen's strategy. These models – Volkswagen ID. Polo, Cupra Raval, Volkswagen ID. Cross, and Skoda Epiq – demonstrate the company's commitment to European manufacturing, innovation, and economic scale.

At the Paris Auto Salon, Volkswagen showcased the urban electric vehicle family as an example of their new strategy. The four models, developed and manufactured in Europe, share over 80% of their components and technologies. This common technical base allows for economies of scale while still enabling distinctive designs and brand profiles to appeal to customers from different segments.

Volkswagen's CEO, Thomas Schäfer, emphasized the importance of collaborative policy from both the automotive industry and political leaders, highlighting the need for appropriate regulations related to Made in Europe, emissions, and trade with China. The Spanish plants in Martorell and Pamplona have already generated more than 150,000 orders for the new electric vehicle family, marking a significant milestone in Volkswagen's European expansion.