Shakira sets Amazon Music record in Madrid with most-watched live stream by a female artist
The global broadcast of the Colombian singer's Madrid concert has become the most-watched live performance by a female artist on Amazon Music. The platform highlights the role of the Spanish capital as a bridge between Latin America and Europe.
On October 3rd, Shakira's concert in Madrid became the most-watched live performance by a female artist on Amazon Music, as reported by Claire Imoucha, the head of Amazon Music in Spain. The concert, part of the Las Mujeres Ya No Lloran World Tour, was streamed globally for free through Amazon Music, Prime Video, and Twitch. This marked the first time one of Shakira's full concerts was streamed worldwide.
The production of the concert involved a team of twenty cameras, drones, and even a helicopter to broadcast the show to millions of viewers. Imoucha highlighted Madrid's significance as the epicenter of Latin music, acting as a bridge between Latin America and Europe. She also noted that Latin and Spanish-language music currently makes up 65% of digital consumption in Spain, a figure that continues to grow.
The concert was part of Shakira's residency in Madrid, which has included several performances since September in her Las Mujeres Ya No Lloran World Tour. This initiative joins other major Latin artists performing in Madrid, further solidifying the city's reputation for hosting international-scale shows. Amazon Music has extensive experience in major music broadcasts, having streamed the Primavera Sound festival in Barcelona live to audiences around the world for over five years.
Written by urgent.news from Euronews's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
